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Case study

Kashkick
Online rewards platform that allows users to get paid while having fun

Discover how Kashkick partnered with Aimprosoft to transform their MVP into a robust, full-fledged platform with PayPal integration. The product was initially built using outdated technologies and struggled to meet the needs of a growing user base. Consequently, the client’s requirements included high performance, scalability, and zero downtime during rapid growth. The Kashkick team wanted to enhance user engagement through intuitive design and a seamless user experience. That’s where the Aimprosoft team came to make the difference.

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Kashkick project mockup

Foreword

Kashkick aims to change how users earn extra income online by offering an engaging, user-friendly, and fun platform. The company needed to modernize their existing solution significantly, so they partnered with Aimprosoft to refactor it and expand its functionality. The primary focus was to ensure the system’s scalability and stability while enhancing the user experience. Achieving that would give Kashkick a competitive edge in the digital rewards market.

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  • Services provided

    Web development, Project management, QA and Software testing, DevOps services, Business analysis, UI/UX design

  • Team

    1 Project manager, 6 Full-stack developers, 3 Frontend developers, 1 Business analyst, 3 QA engineers, 2 DevOps engineers, 1 UI/UX designer

  • Cooperation & pricing model

    Outsourcing

  • Duration

    October 2021 – March 2024

  • Industry

    Finance, Entertainment

  • Country

    USA

Story

Kashkick’s journey began in 2016 as an MVP developed using outdated technologies that limited the platform’s ability to scale and adapt to the needs of an expanding user base. Despite its unique concept of rewarding users for completing tasks like surveys and game milestones, the platform needed a firmer technical foundation to support its future growth. Recognizing the platform’s potential, the founders and their growing team sought a trusted development partner to bring their vision to life. That’s when Aimprosoft joined the journey.

Our collaboration started with a comprehensive analysis of the MVP. We identified the limitations and crafted a roadmap to transform a solution into a feature-rich, agile platform. Aimprosoft’s team worked alongside Kashkick stakeholders, designers, and marketers to implement critical upgrades step by step. The transition from monolithic architecture to isolated services was the most sweeping change, empowering seamless feature integration and scalability. The project’s evolving nature demanded elasticity, so design and feature development were constantly aligned with changing market trends while maintaining platform stability.

In 2024, Kashkick was recognized as the 11th-fastest growing US company by Inc. Magazine, achieving 16,000% three-year revenue growth. Kashkick’s success story shows how a shared vision for growth, a user-focused approach, and constant improvements can turn a promising MVP into a premium online rewards platform.

2016

Kashkick’s journey began in 2016 with an MVP

2021

Collaboration with Aimprosoft started

2024

Kashkick was recognized as the 11th-fastest growing US company

Requirements & Challenges

Requirements & Challenges

Kashkick turned to Aimprosoft to transform their MVP into a robust, full-fledged platform. The client’s requirements included high performance, scalability, and zero downtime during rapid growth. Plus, they wanted to enhance user engagement through intuitive design and a seamless user experience. Finally, the platform needed to be prepared for continuous feature integration.

The project also required effective coordination across distributed teams in multiple time zones, demanding efficient communication and collaboration to ensure smooth development and rapid feature releases.

  • Legacy code refactoring:The outdated codebase, which used old functional styles, had to be rewritten to modern standards to improve readability and maintainability and set a strong foundation for future scalability.
  • Scaling and stability: Rapid user growth required a scalable infrastructure to manage the increased load while ensuring minimal downtime. This challenge required improving the monolithic server setup by isolating new features as separate services to achieve better load balancing and efficient resource management.
  • Frequent design changes: Design updates happened frequently since there were A/B tests to identify the most effective design elements, ensuring a consistent user experience. Meanwhile, the team had to keep both new and legacy versions up and running.
  • Distributed team coordination: Because team members were spread across various countries, they required thorough alignment to ensure timely and smooth communication despite different time zones.
  • Third-party integrations: The platform included numerous integrations with third-party services, so we had to ensure they were seamlessly integrated to maintain system stability and security.

“We are very fortunate to have found a loyal and dedicated partner in Aimprosoft. Every person we have engaged with through Aimprosoft has been not only a great value for the money but also has high hard and soft skills. We like the way you have taken on the responsibility for the timely delivery of projects, documentation, data systematization and structure. Thanks to Aimprosoft our team has become for productive, proficient and effective.”

Vishal Mahtaniård

CEO

Features

Features

featured images Kashkick

Admin panel for managers

The admin panel provides comprehensive tools for managing users, payments, and content. It also features dashboards and reporting capabilities, allowing managers to monitor platform performance and user activities effectively.

featured images Kashkick 2

Kashkick’s web guide

An informational site built on WordPress that provides users with detailed information on how to use Kashkick, from basic user onboarding tutorials and game tips to guidelines on growing the income and withdrawing the rewards.

featured images Surfact 3

User-friendly earning journey and activity cards

Kashkick offers users a seamless earning journey through various activity cards, including surveys, games, and app installations. Each card displays potential earnings, offering full transparency and encouraging engagement. The platform also employs a strategic user journey approach, tracking user activities and interactions to deliver personalized notifications as reminders about new high-earning opportunities.

featured images Surfact 4

Secure payment integration

Integration with PayPal allows users to withdraw their earnings seamlessly. This straightforward and trusted payment method makes the platform accessible while ensuring a smooth cash-out process for users.

featured images Surfact 5

Fraud prevention mechanisms

We implemented fraud detection systems by integrating third-party verification services. These integrations help maintain the integrity of the platform by verifying user actions and traffic sources.

featured images Surfact 5

Personal dashboard and notifications

Each user has a personal dashboard to manage their activities and track their progress. The platform also sends notifications to inform users about new earning opportunities and account updates.

Stack

  • — Frontend
  • — Backend
  • — DevOps
  • — Third-party tools
  • — Additional tools
  • Vue.js
  • HTML/CSS
  • PHP
  • Laravel
  • WordPress
  • MySQL
  • Redis.IO
  • Linode
  • AWS
  • New Relic
  • Cloudflare
  • Postmark
  • Sendgrid
  • Google services
  • PayPal
  • Social Networks
  • Fraud prevention services
  • Git
  • Docker
  • Cypress

Project outcomes

Project outcomes

As the project progressed, Kashkick evolved into a feature-rich web platform that helps users earn extra money online while completing certain tasks and having fun. Partnership with Aimprosoft resulted in maximum value and tangible outcomes for the client, including the following:

  • Transformation from MVP to a full-fledged platform: We successfully transformed Kashkick from an MVP with limited functionality and poor performance into a full-fledged platform. This involved complete refactoring, optimization, and integration of new features, significantly enhancing the overall quality and reliability of the platform.
  • Stable platform performance during peak loads: Implementing an auto-scaling system and optimizing server infrastructure substantially improved the platform’s performance. As a result, Kashkick could support an increased number of users, growing by approximately three to four times, ensuring stable and seamless operation even during marketing campaigns.
  • Revenue growth enablement: Optimization of infrastructure and platform stability led to a significant increase in user engagement, directly impacting Kashkick’s revenue growth. Our technical improvements enabled the platform to monetize user interactions and drive higher profitability effectively.
  • Streamlined development processes with Agile: Our implementation of Agile methodology optimized the development workflow, improved cross-team collaboration, and ensured task prioritization efficiency. Two-week sprints, retrospectives, code freezes, and transparent reporting empowered better project management and increased overall productivity.
  • Improved user security and fraud prevention: We considered current trends and the growing need for personal data and money safety. As a result, we integrated third-party services to significantly reduce the risk of fraudulent activity, maintain platform integrity, and ensure a trustworthy user environment.
  • Cost reduction through infrastructure optimization: By transitioning from a monolithic server to a distributed infrastructure with smaller, optimized servers, we reduced server memory usage by about threefold, directly lowering the clients hosting costs. Our approach increased system efficiency and brought considerable savings to the business.

Let’s talk

Partner with Aimprosoft to modernize your digital products and create next-gen user experiences. Leverage our expertise in transforming legacy systems and building scalable, user-focused platforms. Contact us today.

Email contacts@aimprosoft.com
USA: +1(484) 289 23 32
United Kingdom: +44 20 8144 4696

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