Pr.business

Pr.business is a digital platform for PR and marketing agencies oriented on the B2B sector. Our client, the founder of pr.business, together with a team of marketing veterans, decided to unite for a mission to boost brand awareness for small and middle local businesses. They believed that small and mid-sized companies should also have a chance for success and not only enterprises. Thus, our task was to create a local-search directory from scratch that would be capable of aggregating information about local small and mid-sized businesses and manage digital listings from Foursquare, Yelp, Google My Business, and others.  

The developers made sure that the platform can aggregate reviews, receive status reports and updates from a net of search engines and social networks in one place, provides users with tools to control data on listings, helps businesses prevent changing business information with the pr.business matching algorithm, and much more. Apart from that, the team developed a convenient dashboard for business awareness management and a promotion toolbox that allows promoting a business on external sources.

The solution turned out to be a feature-rich platform that provides business owners with all the necessary tools to control information about their business spread online and helps them boost brand awareness in a cost-saving yet efficient way. The platform entered the market and has been challenging competitors while boosting over 8 million US and Canadian businesses in 2020.